AVA CAD CAM provides a fully integrated design and colour management software solution for decorative printing. The AVA software drives digital printers directly using the AVA print solution or via RIP and software solutions from other leading vendors. CAD reproduction, pre-press and colouring is performed using the colour data and constraints of the digital print technology, which leads to a highly efficient production workflow. Accurate colour management can also be established between digital proofers, digital printers and analogue printing technology, as well as with remote users and customers, therefore establishing a truly, fully integrated industrial colour management solution.